✓ Book ô SwitchKindle Author Chip Heath Ó walking – wildweaves.co.uk

Switch Why is change so difficult and frightening How do you create change when you have few resources and no title or authority to back you up Chip and Dan Heath, the best selling authors of Made to Stick, are back with a ground breaking book that addresses one of the greatest challenges of our personal and professional lives how to change things when change is hard.In their follow up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is so hard, and how we can overcome our resistance and make change happen The Heaths liken the human mind to two distinct entities the animal mind, or what psychologist Jonathan Haidt calls the elephant, and the logical brain, which Haidt describes as the rider The elephant is instinctive it acts on emotion It likes gorging on Oreos and sleeping in And it loves routines doing things the same old way, every day.The rider is the planner and thinker The rider obsesses about the future He or she wants to stop eating junk food and stop hitting the snooze button But it s hard, because when the rider and elephant disagree on where to go, the rider usually loses And that describes the essential tension between our primitive emotional brain and our high intellect, and helps to explain why changing how we behave is so difficult The secret to making a switch is understanding this odd couple relationship Direct the Rider Motivate the Elephant Shape the Path.Throughout Switch, Chip and Dan Heath illustrate and explain situations in which sweeping change was adopted, from a university researcher who ended the cycle of child abuse in a group of families, to an entrepreneur who turned his skeptical employees into customer service zealots and saved his company In the tradition of Made to Stick, Blink, and Outliers, Switch is filled with engaging and entertaining stories of how companies and individuals have brought about and sustained significant change An indispensable guide to making change happen, it is certain to become a classic. Read Switch by Chip Heath – wildweaves.co.uk

✓ Book ô SwitchKindle Author Chip Heath Ó walking – wildweaves.co.uk
  • Hardcover
  • 305 pages
  • Switch
  • Chip Heath
  • English
  • 26 March 2017
  • 0385528752

    10 thoughts on “✓ Book ô SwitchKindle Author Chip Heath Ó walking – wildweaves.co.uk

  1. I ll be interested to see if this book is still relevant in 10 years, as the influence of books like this often come and go In the meantime, though, my brain just won t stop incorporating elements from it into how I m thinking about current events in my life.I was already inclined to believe the validity of the structure that the Heaths outline because I ve practiced some of it already without using the same words most especially Shaping the Path, as I give a lot of thought to the environment I ll be interested to see if this book is still relevant in 10 years, as the influence of books like this often come and go In the me...

  2. I really quite enjoyed this book It was one of those books that had me talking to people about it before I finish reading it In fact, if any of my M Teach friends are reading this you probably want to get your hands on a copy of it, as it has some really interesting things to say about how to motivate students.I ve read another of their books Made to Stick Why Some Ideas Survive and Others Die which was also particularly good and based on an idea in Gladwell s book The Tipping Point I I really quite enjoyed this book It was one of those books that had me talking to people about it before I finish reading it In fact, if any of my M ...

  3. Recommended to Anyone who desires the capability to spark massive, lasting and effective CHANGE , from individual and family up to organizational and even nation wide levelsI know, it s cool DAbout the book It s definitely among the most perfect books I ve ever consumed Author s have structured it in the following format Three main parts each one being a critical element of...

  4. I understand the perspective of the haters this book is broad and over simplifies a really complex topic I understand, haters, but I don t agree I love the Heaths writing precisely because they keep things simple Their premise that inspiring change requires you to speak to both the brain s logical, rational side as well as its emotional side isn t headline news, but they present it using a simple metaphor Rider, Elephant, and Path that makes it easy to grasp andimportant easy to r I understand the perspective of the hate...

  5. This is a book that s best read after you have read 1 3ish good self help books say, Baumeister s Willpower , Duhigg s The Power Of Habit and Keller s The One Thing for example , and yet feel you need something like cherry on top.This book teaches one how make a change through the image of a rider, directing an elephant, on a path from A to B The rider is the rational sometimes procrastinating and over researching mind, the elephant the emotional sometimes out of control mind, and t This is a book that s best read after you have r...

  6. Another must read from the Heath Brothers This is another invaluable book packed with extremely useful information True to the theme of their earlier book, they help make all the concepts stick by hammering them in over and over Direct the Rider, Motivate the Elephant, and Shape the Path.For any change to occur, you must have a good reason, a good motivation, and a good environment The rider is the rational side of you, the elephant, your emotional side, and the path, your environment.To dire Another must read from the Heath Brothers This is another invaluable book packed with extremely useful information True to the theme of their earlier book, they help make all the concepts stick by hammering them in over and over Direct the Rider, Motivate the Elephant, and Shape the Path.For any change to occur, you must have a good reason, a good motivation, and a good environment The rider is the rational side of you, the elephant, your emotional side, and the path, your environment.To direct the rider means to have compelling reasons to do something In doing so, you can do three things 1 Find the bright spot 2 script the critical moves and 3 point to the dest...

  7. This is an excellent book on how to enact change and the mechanics behind that I strongly recommend this book to anyone who wants to change something in their personal life or within their working environment I was able to get a good understanding of the interplay and motivation of the two competing brain types which Chip coined the Rider Rational and the Elephant Emotional He then breaks it down to these sections.Direct the Rider Follow the bright spots Script the Critical Moves This is an excellent book on how to enact change and the mechanics behind that I strongly recommend this book to anyone who wants to change something in their personal life or within their working environment I was able to get a good understanding of the interplay and motivation of the two competing brain types which Chip coined the Rider Rational and the Elephant Emotional He then breaks it down to these sections.Direct the Rider Follow the bright spots Script the Critical Moves Point to a desired destinationMotivate the Elephant Shrinking the Change Growing your People Shape the Path Tweak the Environment Build Habits Rally the Herd A concept that I found intriguing is the Fundamental Attribution Error Its a tendency that people...

  8. This is an excellent and timely, considering all the New Year resolutions book If you want to save time, you can just read the first and last chapters, as those in the middle are just examples case studies to illustrate their points Here is the cliff note version The Three Surprising Truths about Change and What You Can Do about Them Direct the Rider our analytical side What looks like resistance is often a lack of clarity Provide crystal clear direction instead of telling people t This is an excellent and timely, considering all the New Year resolutions book If you want ...

  9. EMOTIONAL SELF ELEPHANT It wants things now, easy, It is usually the emotional self that usually causes us to fail, because it usually doesn t want to make the short term sacrifices for long term payoffs It can also have enormous strengths like love compassion and sympathy RATIONAL SELF RIDER It analyzes and decides what to do The rider is to direct the elephant where to go If the rider can t get the elephant to go where it wants You overeat, or sleep in the elephant went against the r EMOTIONAL SELF ELEPHANT It wants things now, easy, It is usually the emotional self that usually causes us to fail, because it usually doesn t want to make the short term sacrifices for long term payoffs It can also have enormous strengths like love compassion and sympathy RATIONAL SELF RIDER It analyzes and decides what to do The rider is to direct the elephant where to go If the rider can t ...

  10. Let me sum this book up To change behavior, you must do three things One, you must change the person s behavior Two and three, you must change the person s hearts and minds The authors use the analogy of an Elephant and his Rider The Rider is your logical brain The Elephant is your heart To get the elephant to move, you must engage both the Rider and the Elephant So, to put it another way, to change behavior, you must Direct the Rider provide clear direction , Motivate the Elephant eng Let me sum this book up To change behavior, you must do three things One, you must change the person s behavior Two and three, you must change the person s hearts and minds The authors use the analogy of an Elephant and his Rider The Rider is your logical brain The Elephant is your heart To get the elephant to move, you must engage both the Rider and the Elephant So, to put it another way, to change behavior, you must Direct the Rider provide clear direction , Motivate the Elephant engage people s emotions , and Shape the Path create the best environment.Here are someideas from the book Keep the Rider one s mind busy analyzing why things work well Ask what small changes can be made to make things work better The hardest part of change is in the details What looks like resistance is often a lack of clarity Set what Built to Last authors call a BHAG, a Big Hairy Audacious Goal, a goal that hits you in the gut and motivates you, a destination postcard, pictures ...